United Way sets fundraising goal

United Way Fundraising Goal copyThe Waverly-Shell Rock United Way has a big campaign goal this year of $250,000 and is encouraging Wartburg to get involved.

The campaign theme this year is “Imagine if everyone gave something.” United Way is encouraging everyone, especially students, to help in any way possible.

All money generated by United Way provides funding for the 23 partner agencies in Bremer and Butler counties. These agencies use the funds to provide services to support needs such as youth development, senior citizens, health and disabilities, family services and basic needs.

“What would that do if everyone gave? ‘Imagine’ isn’t just a word on our brochure—it’s really something to think about,” Jill Krall, executive director of the Waverly-Shell Rock Area United Way, said. “Everyone can help and we can really make strides toward a better community.”

An important goal of United Way is to encourage students to be involved in the fundraising process, which hasn’t been addressed in past campaigns. Krall said that even small donations can be accumulated to make big impacts on the community.

“We believe that if everyone gives a little something, than no one has to give a lot,” Krall said. “Your change equals change—the change you’re giving equals a change in the lives of people in our community.”

Krall and members of her campaign team, which includes staff and faculty members from Wartburg, have been brainstorming ways that Wartburg could help the United Way campaign. One idea United Way is considering for students is a “change war,” a competition throughout campus to collect the largest amount of money.

“It would be really neat to see student rise to the challenge and do some fun things in the spirit of giving,” Dr. Penni Pier, a faculty volunteer on the United Way campaign team, said.  “I think we do such a great job with service learning on campus that service really comes naturally to students, faculty and staff.”

An important aspect of campaigning is advocating for United Way also the services provided by their partner agencies.  Some of Krall’s ideas for Wartburg students include recruiting the promotion assistance of the Tower Agency, Wartburg TV and KWAR radio, and also gaining more assistance from the Volunteer Action Center on campus to coordinate student volunteers.

Rachel Krug, the student representative on the United Way board of directors, said, “I don’t think a lot of people have even heard of United Way before. Sometimes, I think we get stuck in the ‘Wartburg bubble.’ I definitely think United Way and the events put on by their partner agencies could be better advertised on campus.”

United Way also works as a volunteer center and matches those who want to help with agencies who can benefit from volunteer services. Many Wartburg students currently volunteer within the agencies that United Ways supports, such as Big Brothers/Big Sisters, L.S.I. – Bremwood Campus, Cedar Valley Friends of the Family, North Star Community Services, and Habitat for Humanity.

Service opportunities can be found on the Waverly-Shell Rock Area United Way website by various organizations and businesses, where anyone can then apply to volunteer for a variety of job postings.

Anyone interested in learning more about United Way can contact Jill Krull at (319) 352-2582 or Students can also contact Alyssa Noble, the student volunteer coordinator on campus, at

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