Compared to other private schools, Wartburg currently has the highest number of collegiate license plate sales in the state of Iowa.
Renee Voves, Director of Alumni and Parent Relations, said selling Wartburg license plates has really only been happening for less than ten years.
Before that, only large colleges like UNI or Iowa State had school license plates.
Wartburg has sold a total of 468 license plates with Central College close behind, selling 392 license plates.
Drake University, Luther College and Simpson College have the next top collegiate plates sales in Iowa.
“I think our alumni and students are proud. They bleed orange. They want to show off the orange and black, and the plates do that,” Voves said.
Voves said the license plates can be very creative and include phrases of events that only people from Wartburg would understand.
Winner of the Mr. Wartburg 2012 competition, Hunter Pagel, said he got a Wartburg license plate because he got a new truck two years ago and wanted something unique for his license plate.
He said he thought about customizing it to his name, until his father suggested changing it to “MR BURG.”
Pagel said the license plate is a great conversation starter.
“When people see the Mr. Wartburg License, all I can say is ‘haters gonna hate’,” Pagel said.
Another Wartburg student, Niki Harrison, from Rochester, Minn., said she does not have a Wartburg license plate, but she definitely would if she lived in Iowa.
Voves said the process to get a Wartburg license plate is extremely easy for students, family or alumni that are interested.
All you have to do is go to the Wartburg website and search “License plates.”
From there, you can download the DOT form to print out and fill out.
The standardized plate is $25 and a customized plate is $35.
The plates then only have a $5 fee each year.
“It was very easy to get. You just had to apply. It costs maybe $15 more than a regular license plate. You just have to apply and then write what you want it to say on it,” Pagel said.
Voves said the license plates are always advertised in the Knightline, which is the monthly e-newsletter that goes out to all alumni, parents and students involved with Wartburg.
Sometimes there are giveaways where someone can win a free Wartburg license plate.
Voves said the best marketing tool to inform people on the license plates has been through word of mouth.
“You see my plate and you think, ‘I really want one of my own,'”Voves said.”That’s the best form of marketing, and since we have the most out there, we’re just going to keep getting more.”